It was a long time after I started my blog that I started to notice the word DA being thrown about. I would get questions such as what is your DA? And I had no clue. Over time i have learnt the basics of SEO and have realised that it is simply a metric that can be used with your website/ page/ blog.
I thought I would start to talk a little about SEO in posts becuase I get a lot of questions about starting a blog, SEO tips and all kinds of things inbetween. I am in no way an expert, I am self taught but on theother hand I have made my blog fairly succesful and consistent. My DA fluctuates between 26-30 on average, so by no means am I a "top Blogger", but I am consistent and the work that I put it does pay off, if I had more time tp spend on it then I am sure I could improve that but at the moment I am content with that score.
So what is DA?
For Google not all websites are equal. That is stating the obvious. Some sites will get tons of search traffic from Google every single day (sites like Ebay, Wikipedia, Amazon,…), while others are struggling to show up in the search pages when someone types in relevant words on the search engines such as Google.
Domain authority (DA) is a metric, developed by SEO, to predict the ability of a website / domain to rank in search engines. Domain authority uses a 0 to 100 logarithmic scale. A high Domain authority score means your complete website / all the pages on your domain have the potential to rank well in search engine results. (Paragraph extract gained from MOZ).
So one way to think about it is, if you compare your website’s DA score with that of your competitor’s, the site with the higher DA score is likely to rank higher in search engine searches.
So how do you improve your DA?
Because Domain authority is calculated based on 40+ link based metrics by MOZ, you should focus on getting relevant quality back links from high authority domains. Definitely easier said than done. Think guest posts, aiming for blogs or websites that have high standing in the market, a lot of traffic and great content. Submitting content to be featured on these sites is a great start, getting the back links will contribute to your DA. Of course you want to be aiming for strong DA's so simply check their links on a site like MOZ and you will quite quickly see what you are working with.
Another tip is to do with domain age. The older your domain is, the higher standing your score could be. Basically try not to change your domain name again and again and keep it consistent. If you are a BlogSpot / wordpress blogger, it’s a good idea to get your own domain name from somewhere like GoDaddy.
One really good tip I would always give is to look at internal linking. Make sure your every post is linked to at least one other post or page on your blog, and when you publish a new blog post, go back and link from your old posts. This will also pass link juice from old posts to the new one and therefore gaining links.
Hope this helps a little!
Another great post is from Freddies Mum UK all about how to increase your Pinterest traffic, which is found incredibly useful.
Hayley x
Very helpful indeed, as I have a relatively new site. I think link building sounds like essential, but, like you say, easier said than done!
ReplyDeleteDefinitely! It so tricky to get rightT
DeleteAs somebody who ran an SEO agency for nearly a decade, I'd advise you not to get too bogged down in DA thing - it's only really lazy SEOs who will base an approach on that. Anybody worth their salt will take a lot of other factors into play when considering your site.
ReplyDeleteYou're absolutely right, but it is so easy to become consumed by it sometimes!
DeleteMy DA is up and down at the moment! Looking to change my domain by the new year (need a change) and the thought of losing my score for a while is scary haha. Do need to work more on link building though!
ReplyDeleteThank you for your advice! It's really hard to get back links. Any advice on where/how to start? And also regarding the links within your own page, you suggest at least one link, but what is an optimum number of links within each blog to link to other place within your domain?
ReplyDeleteI have approached other bloggers and websites with ideas for guest posts before and I always keep my eyes open to opportunities on twitter etc too!
DeleteI worked hard on my DA and climbed to 29 by the end of first year which really pleased me but you do have to keep at it. Good tips here.
ReplyDeleteWow!!!! Thought I was doing well at 18 😅
DeleteThis is an awesome post - Thank you! I'm a little bit obsessed with my DA. I've been blogging since February and trying so hard to raise my DA. I've just reached 18! (So pleased even though that's pretty low!!!). Great tip re linking to previous posts.
ReplyDeleteAny ideas on how to find people that will let you guest post?
If you have only been going since January and are already at that score, that is brilliant! You should be really pleased with yourself!
DeleteI try not to get too bogged down by numbers, but these are all fab tips on improving your DA. I find guest posting on other blogs really helps.
ReplyDeleteThese are some fantastic tips here - thanks so much for sharing!
ReplyDeleteReally enjoyed reading this . Some really good tips . Thanks lovely :) x
ReplyDeleteSuch a great post. Someone asked me what this was the other day and I wished I had a post to send them, I now do! x
ReplyDelete:) xx
DeleteI agree with you, internal linking is as important as external one. Google doesn't only look at links back to your website but to how easy your own is to navigate through. If it's a mess, or if you have broken links, then your DA won't grow.
ReplyDeleteThis is a very helpful guide and yes, I keep forgetting about internal linking.
ReplyDeleteMine really varies month to month but is the same as yours. I need to do more internal links too x
ReplyDeleteI am trying to make a real conscious effort to do the internal links now, I like to think it is helping! :)
DeleteThese tips are so good! I've been trying to up my SEO game but feel like I'm really starting from scratch so this post helped so much :)
ReplyDeleteSuch a good post, with new bloggers staring all the time, it's really important to provide this data, especially given SEO is so vital.
ReplyDeleteThis is golden I always think of all think of SEO as the black arts
ReplyDeleteReally useful post, improving your DA is one thing so many people don't understand but it's sooo useful.
ReplyDeleteThis is really useful, thanks. I didn't realise that internal linking was so important. I think that I need to start doing more of that.
ReplyDeleteI had no idea about this, but it sounds so useful!
ReplyDeleteThis is so helpful to those wanting to actively boost their DA. I was so pleased recently to hit my highest DA of 43, its hard going!!
ReplyDeleteThese are good tips. Until recently I had not focused on internal links in blog post but it's definitely a good thing to do!
ReplyDeleteOoh some really great tips here about DA. I am not at all clued up enough about SEO so I do just muddle along. xx
ReplyDeleteI think we all do from time to time don't we! x
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Discover some secret ideas for how to increase your Domain Authority (DA) score by building the right types of backlinks to your website. You need to write quality content in order to achieve a good DA score. Unique and approachable content gets value everywhere.
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