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The Rise of the Cleaning Bloggers

I may have been a bit docile and not noticed that it has been going on for ages or has cleaning taken over the Instagram, blogging and vlogging world this last few weeks? This isn't a post to slate that or bring any negativity to it, I just wonder what it is that the nation loves so much about it? I mean the jist of it is that you watch someone cleaning their house. As simple as that. According to tubefilter.com in 2017, views of videos with “clean with me” in the description got close to 50 million on March 4. This year on March 15, there were over 100 million views of such videos. Which just shows how fast this is growing!

So if you haven't come across it yet you basically watch someone clean their home until it is pristine like a show home and they show you any hacks they use and the products they're loving. Simple right, but weird at the same time. Speed cleans have been around on YouTube for a while and I may have dabbled in it a little from time to time and viewers do seem to like them. I mean if you look at the likes of Emily Norris her YouTube channel really took off and I think a lot of that was to do with her cleaning hacks and speed cleans.

This last few weeks I have been watching MrsHinchhome on Instagram grow like you wouldn't believe, she is growing by over 2k viewers some days! How insane is that? People have gone Hinch crazy! I admit I follow her, more out of curiosity than anything, it just blows my tiny little mind! But what is it that people love so much? I asked my Instagram followers what they thought and I was really interested to see their reactions. I had a range of answers from them and it was anything from the videos giving motivation to people to get them cleaning their own homes, satisfaction from seeing the end result and picking up tips and hacks that they can use in their busy lives. I mean we all want an easier life, especially when you are busy with work, parenthood and maybe even a social life, if you're lucky!

I can understand the motivation and also the tips. I too have picked up a product because it has been show on a video and thought that could work for us too. You just have to look at the Zoflora phenomena where everybody and their dog goes mad for it, finding new scents and new ways of using it. That came from the same type of thing, cleaning videos! And I am sure Zoflora are reeping in the benefits of that! Even if my hands do not like it, I find it pretty useful and had I not have seen it online I would never have picked it up because lets face it the packaging doesn't exactly scream pick me up and I would never have spotted it on the shelf in Tesco!

The reactions to my questions were a mixed bag though and I wasn't surprised to see that not everyone likes the cleaning craze that has hit social media lately. People have said its boring, mundane and it is people just pushing affiliate links. There is certainly an element of that with some accounts but then I am all for links of I would be purchasing that product anyway, it isn't going to cost me any extra money if I buy it through the link, so why wouldn't I click that link. Another response was that they made a person feel guilty for not cleaning more, and who needs more guilt in their life? And Yeah I feel this response too, I get enough mum guilt when I don't do enough with the kids, don't think out of the box and get creative enough, don't save enough, don't make enough effort and now for not cleaning? Or on the other hand is it something we could be aspiring to be like?

They're boring. That was what a lot of people had to say about it. And I agree to an extent. I can perhaps watch one or two videos when Is it down to watch my subscriptions but then I am done, all cleaned out. They all appear very samey and I wonder how long the fad will last. If I watch them then they are on in the background whilst I am working or tidying myself, ironic huh? So they do have a purpose to me.

What do you think about it all? Interesting or bore you to death?

Hayley x


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